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# Attribution Systems
- URL: https://khalidalsuwailem.com/work/attribution-systems/
- Published: 2026-06-04T17:37:27.000Z
- Updated: 2026-09-02T17:37:27.000Z
- Description: Multi-touch tracking and code-level instrumentation that survives contact with reality. Built for marketing teams that want to know what’s actually driving the numbers, not what the platforms claim.
- Author: Khalid Alsuwailem
- Tags: Measurement, MarTech, #work

Proper multi-touch attribution: following a visitor across sessions and channels rather than trusting whatever the last platform reported.

### What it does

- Code-level instrumentation on the site, not a pixel
- Cross-session, cross-channel stitching
- Reconciliation against platform claims