SPECIMEN 01 · PRESERVED
The Psychology Marketing Repeats Without Checking
Some of our favourite "triggers" hold up. Some of them never did.
Open specimen · · 3 min read
STAGE 03 · CONSIDERATION → INTENT · THE ARCHIVE
Writing
Mostly what didn’t work.
4 specimens preserved. Most of what I’ve published lately is things that didn’t work.
SPECIMEN 02 · PRESERVED
Every Platform Took Credit for the Same Sale
Why I stopped arguing with dashboards and started counting for myself.
Open specimen · · 2 min read
SPECIMEN 03 · PRESERVED
Why a Customer's Silence Is More Honest Than Their Like
A like costs nothing. That's exactly why it tells you so little.
Open specimen · · 4 min read
SPECIMEN 04 · PRESERVED
لماذا صمت العميل أصدق من إعجابه؟
الإعجاب لا يكلّف شيئًا. ولهذا لا يقول لك شيئًا تقريبًا.
Open specimen · · 3 min read