SPECIMEN 01 · PRESERVED
Patterns Across a Few Hundred Thousand Ads
I analysed a few hundred thousand ads trying to extract real patterns and mostly learned why the question is harder than the industry admits.
Open specimen · · 1 min read
STAGE 03 · CONSIDERATION → INTENT · THE ARCHIVE
Writing
Mostly what didn’t work.
3 specimens preserved. Most of what I’ve published lately is things that didn’t work.
SPECIMEN 02 · PRESERVED
The Guard I Couldn’t Build
A guard I couldn’t build without breaking legitimate inputs, and a detection rule that turned out to be statistically indistinguishable from chance.
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SPECIMEN 03 · PRESERVED
Close to Perfect, Useless in Practice
A component that scored close to perfect on its own tests and was useless against real outcomes. On the gap between what you can measure and what you can claim.
Open specimen · · 1 min read